Unlike the traditional under construction pages from the early days of the web, coming soon pages can nowadays prove to be handy tools when launching a new website. Forget yellow hard hats and flashing signs, let’s take a look at what benefits can be seen from some of the best launching soon pages.
What’s coming soon?
Coming soon pages are in essence a teaser for what is due to come once this fabulous thing has been finished. So it’s important to give an insight on what the site-to-be is all about.
Lilly’s Table gives a concise description of the nature of the site is a short, sharp paragraph
Develop a brand from day one
One benefit of placing something on your domain is that it gives the opportunity to develop a logo and brand that can be embedded into the minds of your viewers before the final site is even live.
The Republic’s coming soon page is set on a clean and simple design to allow the large logo and overall brand to shine.
Provide email notifications or signups
It’s no use posting up an awesome coming soon page, but not providing any way of following up. It’s more than likely the viewer will have forgotten all about it by tomorrow, so being able to say ‘Hey, the site is now live – Check it out’ is super important.
FavMovie uses a typical email signup box to allow uses to subscribe to a newsletter for more info.
Go to town on the design
It might only be a temporary placeholder for what is coming, but this doesn’t mean it shouldn’t be given the same amount of time and effort as the completed site. Creating something interesting and enticing will help generate interest. Do this well enough and you’ll capture a few ‘Oh, this actually looks pretty good!’ sign ups.
The Squid Chef coming soon page is packed full of fun with awesome character illustration and casual language.
Do something fun or different
Coming soon pages aren’t anything new, there’s thousands of them out there already. With this in mind it’s important to make yours stand out. Do something unique or fun. People share stuff they like, so give them a reason to pass on the link.
The Silverback App gained huge exposure thanks to the hidden gem of the parallax background effect
Offer links to social networks
Email isn’t the only method of communication in today’s world of web. Social networks are important tools for communicating with users. Sites like Twitter and Facebook will allow viewers to learn more behind the scenes of the website.
Luke Beard provides links to various social networks to allow personal interaction.
20 Great Coming Soon Pages
Need a little inspiration? Check out these awesome examples of coming soon pages from various websites.
This entry was posted on Monday, October 19th, 2009 at 2:49 pm and is filed under Web design. You can follow any responses to this entry through the RSS 2.0 feed.
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